assure

assure
verb (T)
1 to tell someone that something will definitely happen or is definitely true so that they are less worried: assure sb that: Mom assured us that everything would be all right. | I (can) assure you: spoken: The document is genuine, I can assure you. | assure sb of sth: The dealer had assured me of its quality.
-see also: rest assured rest 2 (6)
2 be assured of to be able to feel certain that something will happen: The Liberal Democrats are assured of success in the local elections.
3 to make something certain to happen or to be achieved; ensure: Excellent reviews have assured the film's success.
-see insure

Longman dictionary of contemporary English. 2004.

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  • assuré — assuré, ée [ asyre ] adj. et n. • 1155; de assurer 1 ♦ Vx Qui met en sûreté, à l abri du danger. ⇒ sûr. 2 ♦ (XVIe) Littér. (Choses) Qui est certain. ⇒ évident, indubitable, infaillible, sûr. Tenez pour assuré qu il viendra. La mort, « terme… …   Encyclopédie Universelle

  • assuré — assuré, ée (a su ré, rée) part. passé. 1°   En sûreté, à l abri, sûr. Assuré contre les dangers. •   Et le sang répandu de mille conjurés Rend mes jours plus maudits et non plus assurés, CORN. Cinna, IV, 3. •   Typhon qui se croyait assuré par le …   Dictionnaire de la Langue Française d'Émile Littré

  • Assure — As*sure, v. t. [imp. & p. p. {Assured}; p. pr. & vb. n. {Assuring}.] [OF. ase[ u]rer, F. assurer, LL. assecurare; L. ad + securus secure, sure, certain. See {Secure}, {Sure}, and cf. {Insure}.] 1. To make sure or certain; to render confident by a …   The Collaborative International Dictionary of English

  • assure — as·sure vt as·sured, as·sur·ing 1 chiefly Brit: insure 2 a: to inform positively the seller assured the buyer of his honesty b: to provide a guarantee of …   Law dictionary

  • assure — assure, assurance These are terms used principally in the context of life insurance, although even here the verb is no longer common. You insure your life and take out life assurance (or insurance). Both words are rapidly becoming redundant… …   Modern English usage

  • assure — [v1] convince, relieve doubt bag*, bet on*, comfort, encourage, hearten, inspire, persuade, reassure, satisfy, sell*, sell on*, soothe; concept 68 assure [v2] promise affirm, attest, aver, brace up, buck up, certify, confirm, give one’s word,… …   New thesaurus

  • assure — [ə shoor′] vt. assured, assuring [ME assuren < OFr asseurer < ML assecurare < L ad , to + securus, SECURE] 1. to make (a person) sure of something; convince 2. to give confidence to; reassure [the news assured us] 3. to declare to or… …   English World dictionary

  • assure — (v.) late 14c., from O.Fr. asseurer (12c., Mod.Fr. assurer) to reassure, calm, protect, to render sure, from V.L. *assecurar, from L. ad to (see AD (Cf. ad )) + securus safe, secure (see SECURE (Cf. secure)). Related: ASSURED (Cf …   Etymology dictionary

  • assure — insure, *ensure, secure Antonyms: alarm Contrasted words: *frighten, scare, fright, terrify: abash, discomfit, *embarrass: *intimidate, cow …   New Dictionary of Synonyms

  • assure — ► VERB 1) tell (someone) something positively to dispel doubts. 2) make (something) certain to happen. 3) chiefly Brit. cover by assurance. DERIVATIVES assurer noun. ORIGIN Old French assurer, from Latin securus free from care …   English terms dictionary

  • assure — as|sure W3S2 [əˈʃuə US əˈʃur] v [T] [Date: 1300 1400; : Old French; Origin: assurer, from Medieval Latin assecurare, from Latin ad to + securus safe ] 1.) to tell someone that something will definitely happen or is definitely true so that they… …   Dictionary of contemporary English

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